Inferences That Can be Made From Marketing Reports

Apr 22

Certain inferences can be made from marketing reports.

The first inference that can be made from marketing reports is on which products are in great demand: those being products whose production (or procurement from suppliers) needs to be maintained at a higher level.

The second inference that can be made from the marketing reports is on which advertising or marketing campaigns are effective, and which ones need to be improved upon. All factors being held constant, the campaigns that are translating to the highest levels of sales would be regarded as being more effective.

The third inference that can be made from the marketing reports is on which marketing department personnel members are effective, and which ones aren’t effective. All factors being held constant, the marketing department personnel members whose units make huge sales would be regarded as being more effective.

There are lots other inferences that can be made from marketing reports: but what is important is to ensure that you act on the inferences you make. Much also depends on what sort of organization the reports are being made out. If, for instance, these are marketing reports for, say, a prison canteen, the inferences to be made would be different from those for a department store chain or for a coffee franchise.

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